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PILKINGTON ASSOCIATES, LLC Privacy Policy

COMPANY PRACTICES

The following statement describes the overall company practices of PILKINGTON ASSOCIATES, LLC including advertising on or interacting with www.becheapberich.com, as well as across the other sites, products and services that are offered and owned by PILKINGTON ASSOCIATES, LLC. This policy does not apply to the practices of companies that PILKINGTON ASSOCIATES, LLC does not own or control, or to people that PILKINGTON ASSOCIATES, LLC does not employ.

INFORMATION COLLECTED BY PILKINGTON ASSOCIATES, LLC

Non-Personally Identifiable Consumer Data

With respect to individuals who visit PILKINGTON ASSOCIATES, LLC sites, we may collect what is known as "Click Stream Data." Click Stream Data is anonymous, and includes information such as a web surfer's IP address, web pages which have been viewed by a web surfer, date and time, domain type, and responses by a web surfer to an advertisement delivered by us. We use different types of technologies to collect this type of information, including cookies and web beacons (1x1 pixels). We may also use third party companies to serve ads on our site, and they may use such technologies.

PILKINGTON ASSOCIATES, LLC has relationships with a number of third-parties who serve the advertisements you see when you visit our sites. These companies may use certain information about your visit to the site in order to provide advertisements about goods and services that may be of interest to you. In the course of serving ads on our Site, these third-parties may place or recognize a unique "cookie" on your browser.

In addition to the Click Stream Data collected across the sites, we often run promotions, offers and sweepstakes through various internet channels (collectively referred to as "PILKINGTON ASSOCIATES, LLC Properties"), and collects information at those sites. As a part of the registration process at PILKINGTON ASSOCIATES, LLC Properties, we may request and collect additional non-personally identifiable information about the visitor. Examples of the non-personally identifiable data that may be requested include age, gender, and interests. None of the foregoing information (collectively referred to as "non-personally identifiable data"), by itself, or together, can by its nature be tracked to a specific individual. Personally identifiable information that is collected at the PILKINGTON ASSOCIATES, LLC Properties is discussed immediately below.

Personally-Identifiable Consumer Data

At some of the PILKINGTON ASSOCIATES, LLC Properties, we ask people to register and provide personally identifiable data. Examples of personally identifiable data that may be requested include name, address, and e-mail address.

Other Information That Is Collected

At some PILKINGTON ASSOCIATES, LLC Properties, including this one, PILKINGTON ASSOCIATES, LLC collects personal information on individuals and companies who want to enter into business relationships with PILKINGTON ASSOCIATES, LLC ("business information"). We maintain business information for purposes of administering the program, such as maintaining account information, sending payments, etc. We may share business information with third-parties who provide administrative services (and they are required to maintain the confidentiality of the information), as well as pursuant to a court order or to law enforcement or government officials as we deem necessary or appropriate.

HOW COLLECTED INFORMATION IS USED

The non-personally identifiable data that PILKINGTON ASSOCIATES, LLC collects is used for marketing and sales efforts to better target advertisements and other content to individuals in an effort to create a personally relevant experience for each person. The data is also used to predict responses to advertisements, and to help determine which ads perform best and which content is most appropriate for different individuals.

If a consumer elects to provide PILKINGTON ASSOCIATES, LLC with personally-identifiable data, we may utilize such data for marketing purposes. In addition, that data may be combined with information collected from other sources to assist with targeting ads to that consumer's preferences and behaviors, and for other PILKINGTON ASSOCIATES, LLC sales and marketing efforts.

SHARING WITH THIRD-PARTIES

All personally-identifiable data provided by individuals is maintained in confidence by PILKINGTON ASSOCIATES, LLC. There are instances, however, in which personally-identifiable and non-personally identifiable information is shared with third-parties, as described below.

The non-personally identifiable data may be shared with third-party partners of PILKINGTON ASSOCIATES, LLC on an anonymous basis (e.g., broad demographic information relating to Click Stream Data).

With respect to personally-identifiable information, PILKINGTON ASSOCIATES, LLC may, from time to time, provide information to certain third-party administrative vendors for efficiency purposes in providing administrative services such as billing, delivery and pay-outs, or for other services related to providing a PILKINGTON ASSOCIATES, LLC product or service.

PILKINGTON ASSOCIATES, LLC may also share personally-identifiable information with third-parties who enter into business relationships with us. These business partners may include financial service providers (including credit bureaus and insurance agents); non-financial companies (including retailers, online and offline advertisers, membership list vendors, direct marketers and publishers); companies that perform marketing services on our behalf, and others such as non-profit organizations. We may also disclose information to a third-party who provides substantially similar services as the original service signed up for, if we decide to stop providing such services ourselves.

In addition to the above, there is also the possibility that PILKINGTON ASSOCIATES, LLC, or part(s) of the company, may one day be purchased by, or merged with, another company. If that's the case, the acquiring (or merging) company will have access to your information.

Finally, PILKINGTON ASSOCIATES, LLC may share information on individuals as it deems necessary to comply with a court order or to cooperate with government and law enforcement officials.

CONSUMER CHOICE

Non-Personally Identifiable Consumer Data - Use of Cookies & Opting-Out

PILKINGTON ASSOCIATES, LLC and its third party advertising partners use technology, including cookies and web beacons (1x1 pixels), to deliver better, targeted marketing messages to the web surfer. These tools are used to collect anonymous data, and in some instances where personally-identifiable information has been provided by a user, to provide better and more relevant services and messages to that user. We believe that the use of such tools assists in providing a more meaningful web surfing experience, but you may opt-out of the use of PILKINGTON ASSOCIATES, LLC cookies if you would like. To do so, you can disable cookies on your browser.

Personally Identifiable Consumer Data - Opt-Out

If a consumer elects to provide PILKINGTON ASSOCIATES, LLC with personally-identifiable data, he or she has the right to tell us not to make some of the uses of such data described herein or may have such data deleted in its entirety at any time. Simply email us at admin@becheapberich.com and provide the name of the service for which you provided information and let us know what level of opt-out you would like to exercise. These include: (1) Do not share information about me with business partners, (2) Do not solicit me with special offers other than those related to the service I signed up for, or (3) Remove my data from you database for such service completely. Once we receive this instruction, we will promptly take corrective action. Please note that we will need you to provide your email address or other previously provided personal identifier in order to identify you in the Data Opt-Out process. Also, please remember that if you choose to delete your information completely you will no longer receive the PILKINGTON ASSOCIATES, LLC service in question.

Access To Data

PILKINGTON ASSOCIATES, LLC allows consumers who have voluntarily provided personally-identifiable data, access to their data to ensure that it is correct and to make any changes. Please contact us at admin@becheapberich.com.

MISCELLANEOUS

Children's Privacy

PILKINGTON ASSOCIATES, LLC is very sensitive to the issue of children's privacy. PILKINGTON ASSOCIATES, LLC's web sites, products, and services are neither developed for, nor directed at, children. If you believe your child has provided PILKINGTON ASSOCIATES, LLC with personally-identifiable data, or registered at one of PILKINGTON ASSOCIATES, LLC's web sites, and you would like to have the data removed, please contact admin@becheapberich.com.

Changes To Our Privacy Policy

The issue of privacy is an evolving one. PILKINGTON ASSOCIATES, LLC is committed to the constant monitoring and examination of its privacy practices, and may, from time to time, institute changes to its privacy policy. In the event that any material changes are made to the company's privacy practices, we will promptly make changes to this privacy policy that discloses the changes.

Effective Date

This Privacy Policy has been in effect since November 1, 2006.

Contacting Us

For more information, or if you have questions or concerns regarding PILKINGTON ASSOCIATES, LLC's privacy practices, please send us an e-mail at admin@becheapberich.com.